This was a question posed to me by a journalist on the Daily Telegraph. The answer is of course no, but I’ll get onto that later. First this is quite an interesting example of how stories like this originate. Here is the full text of the e-mail I was sent. Continue reading
So, what was wrong with the old safety razor?
We all join the party at different times, and I happened to start shaving just when dual blade razors came out. The adverts showed a convincing graphic whereby the first blade removed the bulk of the hair, and then the second came along and nipped the last protruding bit before it had a chance to retract into safety. We had already conquered the Moon and and broken the sound barrier. And now this! Oh brave new world to have search personal care technology in it. Continue reading
I was sent some samples of a new shaving range to try. It is called Bluebeard’s Revenge and apart from when they contacted me I haven’t heard anything about this brand nor seen it on any shelves anywhere. There were three items – a shaving brush, a shaving cream and an after shave balm. Continue reading
I moved house a few weeks ago. Moving is a good opportunity to change habits and I have thought for a while I ought to improve my personal grooming skills. So I dumped all my products and personal care technology and I am now looking at replacing them all with new and better ones. So lets start at the beginning. Despite sporting a beard, I still need a razor. So I spent some time in my local supermarket looking at the offerings. Continue reading
One of the things you have to bear in mind when you are developing men’s products is that a lot of them are bought by women for men. Or for themselves. There is probably a marketing term for it. Cross gender sales drift or something. It reflects the fact that women are just a lot more interested in personal care than men are, and may even be more interested in men’s personal care than men are. Continue reading
There is an old philosophical conundrum. If a man says something, and there is no woman around to hear it, is he still wrong? Continue reading
Having reviewed the Azor and really liked it, I had a look to see what other reviewers thought of it. To my surprise it had a fairly middling rating on Amazon. Continue reading
There are about 30 million men in Britain which probably means there are 30 million different ways of shaving. And most of us are completely confused about the technology on the shelves to help us. Continue reading
Real men are rough, tough guys who like a challenge. And challenges don’t get much tougher than launching a skin care range aimed at men. I have blogged about men who moisturise before. Basically, most men don’t moisturise. Everyone tells me that younger men are more concerned about their appearance and are prepared to spend money on products to look better. And it is true that sales of men’s products are on the up – but remember what a low base we are starting from.
I was idly looking through product websites and came across the Elemis one. For people who don’t know the brand, this is a mid-market spa range promoted principally in spas. (Their marketing people will be shaking their fists and saying they are up-market I expect.) Quite nice products on the whole. Anyway they have a mens range, which they may have done for a while but I have only just noticed.