Flagrant Bragging About One Of Our Product Developments
Some product evaluation results too good not to brag about.
NPD
Patents in Personal Care
What use are patents in personal-care products? Should you try and get one?
Beauty Brands Founded By People
There is something special about a product where you know the beauty brand founder.
Trends For 2019
Cannabidiol is being treated by everyone on the business as the next big thing. It is getting media coverage as a treatment for mental health problems, so its connection to personal care isn’t that obvious. But if you think logic has anything to do with this sort of thing, well you haven’t been paying attention. …
Why It’s Important To Develop New Products By Steve Jobs
There is very little rest to be had if you want to keep up in the beauty business. New products come out with a frequency so high it is only audible to dogs. Consumers might well wonder why cosmetic companies are so frenetic in their launch schedules. Well the answer is pretty simple. The beauty …
Why It’s Important To Develop New Products By Steve Jobs Read More »
Improve your skin with a light mask?
The idea of the Dragon’s Den is a great one for a television programme. What could be more fascinating than watching people pitching ideas to potential investors? Unfortunately I don’t much care for the way the BBC actually go about it. I find the host’s increasing resemblance to the cat in the hat unnerving. The …
The Elves and the Shoemaker
I was listening to a talk about marketing the other day and the speaker referred to the old fairy story of the elves and the shoemaker. The shoemaker was down on his luck and down to his last pieces of leather. It was desperate times – even if he could make a pair of shoes from them the …
How Products Get Messed Up
When you are developing new products it is very easy to mess them up. I think more disasters are caused by spoiling good ideas than by trying to get a bad idea to work. Here are a few ways to convert soaring swans into frumpy turkeys.
NPD – What Is It?
I was invited to give a talk about the NPD process at the Making Cosmetics show in Birmingham, and I thought it would be something that might be of interest to a bigger audience. It would be great to help get the next Anita Roddick or Liz Earle get started.
