There is something special about a product where you know the beauty brand founder.
Beauty Brands Founded By People
NPD
Trends For 2019
Cannabidiol is being treated by everyone on the business as the next big thing. It is getting media coverage as a treatment for mental health …
Why It’s Important To Develop New Products By Steve Jobs
There is very little rest to be had if you want to keep up in the beauty business. New products come out with a frequency …
Improve your skin with a light mask?
The idea of the Dragon’s Den is a great one for a television programme. What could be more fascinating than watching people pitching ideas to …
The Elves and the Shoemaker
I was listening to a talk about marketing the other day and the speaker referred to the old fairy story of the elves and the shoemaker. The shoemaker …
How Products Get Messed Up
When you are developing new products it is very easy to mess them up. I think more disasters are caused by spoiling good ideas than …
NPD – What Is It?
I was invited to give a talk about the NPD process at the Making Cosmetics show in Birmingham, and I thought it would be something …