How Products Get Messed Up

When you are developing new products it is very easy to mess them up. I think more disasters are caused by spoiling good ideas than by trying to get a bad idea to work. Here are a few ways to convert soaring swans into frumpy turkeys. 

NPD – What Is It?

I was invited to give a talk about the NPD process at the Making Cosmetics show in Birmingham, and I thought it would be something that might be of interest to a bigger audience. It would be great to help get the next Anita Roddick or Liz Earle get started.

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