Cannabidiol is being treated by everyone on the business as the next big thing. It is getting media coverage as a treatment for mental health problems, so its connection to personal care isn’t that obvious. But if you think logic has anything to do with this sort of thing, well you haven’t been paying attention. Anything with a bit of a buzz around it is good enough. In fact there is a reasonably good case for cannabidiol being of some use on the skin. If it can affect receptors in the brain there is a pretty good chance that will do the same to receptors in the skin which could be beneficial for pain and itch. We don’t have any data to back this up yet, but that isn’t the kind of detail that troubles the folk who are looking to get ahead in a crowded market.
At time of writing everyone is talking about cannabidiol and there are lots of projects going on. A few pioneering skus have hit the shelves, but it is far from mass market yet. I predict that by this time next year there will be CBD variations of most of the major brands and maybe even a couple of new ones.
You can’t avoid social media in the beauty business. And you can’t avoid the big four platforms – Instagram, Twitter, YouTube and Facebook. All of them are used by brands to communicate their offerings, and consumers to find and react to those offerings. You also need to use them to promote yourself if you offer a service. I have a business so that is obvious, but I’d argue that if you have a job you need to promote your services as well. Continue reading →
People often assume that I spend most of my time in the lab formulating products. If only! There are people who can manage to do that but only in very big companies which have big teams. The reality for most formulators, and certainly for me, is that you spend the biggest part of your time troubleshooting. When I started working as a freelancer I did think I might be able to skip doing quite as much. But it turns out that there is more demand for trouble shooting than there is for straight product development.
Calling your company ‘The Honest Company’, as Hollywood’s Jessica Alba has done, is asking for trouble. For a start it means you are claiming a very high moral position, so you have a long way to fall if you slip off. It also gets the backs up of people you compete with. If you are going big that you are honest it rather implies that the rest of us are a bunch of scoundrels. It isn’t a way to win friends. Continue reading →
We’ve had elections recently in France, the US and the UK. We’ve had quite a lot of them in the UK actually. One of the things that happens a lot in politics is that partisans for one side or the other are keen to make out that their opponents have made a lot of mistakes. Given their terrible track record, you should boot them out and pick someone else instead is the argument. This is a convincing line if, and only if, the people who have got things wrong never learn from their errors. But the reality is that when things go wrong most of us look at the situation and see what we can learn to avoid getting it wrong again next time. I think this is true in every walk of life, and it is definitely true in the world of cosmetic formulation. The best lesson is getting something wrong and having to put it right. Good judgement is the result of experience. But experience is the result of bad judgement. You won’t get much right without first getting a lot of things wrong.
This was a question posed to me by a journalist on the Daily Telegraph. The answer is of course no, but I’ll get onto that later. First this is quite an interesting example of how stories like this originate. Here is the full text of the e-mail I was sent. Continue reading →
I have just got off the phone from discussing a citrus fruit extract I have commissioned. I have been disparaging in the past about what are called tip ins – but there are times when you want a particular extract and it is rather splendid that companies exist that have the expertise and capabilities to produce, within reason, any extract that you want. Continue reading →
I am not a big fan of Facebook. I find the interface a bit busy and confusing, and I haven’t really worked out who can actually see stuff when I post it. But it is a big platform so I feel obliged to got on it every now and again. I was on it recently and a side bar suggested I should join a group called “Get Methylisothiazolinone Removed From Products!”. It sounded interesting so I clicked on it and thought no more about it. Continue reading →
Preservatives in cosmetic products are a problem and will remain so until the way they are made and used changes significantly. I imagine someone somewhere is working on a project to create cosmetics in a small machine which you can programme with your favourite recipes. That would enable people to choose their own preservative option or to not use them at all and just make their personal care products fresh as needed. But until that technology becomes widespread preservatives are a necessity, and some people will have allergic reactions to them. Even the ones with a low propensity to cause allergic reactions, like the parabens and methylisothiazolinone, still cause plenty of people issues.? Continue reading →