Cannabidiol is being treated by everyone on the business as the next big thing. It is getting media coverage as a treatment for mental health problems, so its connection to personal care isn’t that obvious. But if you think logic has anything to do with this sort of thing, well you haven’t been paying attention. Anything with a bit of a buzz around it is good enough. In fact there is a reasonably good case for cannabidiol being of some use on the skin. If it can affect receptors in the brain there is a pretty good chance that will do the same to receptors in the skin which could be beneficial for pain and itch. We don’t have any data to back this up yet, but that isn’t the kind of detail that troubles the folk who are looking to get ahead in a crowded market.
At time of writing everyone is talking about cannabidiol and there are lots of projects going on. A few pioneering skus have hit the shelves, but it is far from mass market yet. I predict that by this time next year there will be CBD variations of most of the major brands and maybe even a couple of new ones.
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We now live in a world where information is freely available in quantities much greater than we can possibly need. But information is not knowledge. Knowing facts isn’t much use without the knowledge of how to use them. A story I came across made this clear to me. A gentleman had bought a deodorant specifically because it had a big ‘alcohol free’ splash on the pack, and he reacts to alcohol. But in fact he still had very bad reaction to the product. When he looked at the ingredient list he noticed it contained benzyl alcohol. So, he concluded, the product was not alcohol free at all! 
