Discover common pitfalls in consumer product evaluations and how to avoid them. Learn to craft clear, relevant questions, conduct pilot tests, keep surveys concise, and analyze data effectively. Improve your market research skills to gather valuable insights for product development and marketing, even without a large budget for professional studies.
How To Waste Time Doing Pointless Consumer Evaluation Studies Read More »
Sunscreens protect against UV radiation, preventing sunburn and premature aging. Despite growing market demand and revenue potential, small businesses face challenges due to strict regulations, high formulation costs, and competitive market. SPF and broad-spectrum testing are crucial for making sun protection claims, posing significant entry barriers.
Why Sunscreens Are Tricky For Small Businesses Read More »
A quick guide to the acronyms relating to MoCRA for the confused.
MoCRA – Some terms and acronyms for Personal Care professionals to get used to Read More »
The ban on microplastics in cosmetics, including the immediate ban on exfoliating beads, has taken the industry by surprise.
Microplastics, including plastic glitters banned in Cosmetics Read More »
The “Dead Turtle” logo is used to inform consumers about plastic content in everyday products and its impact on the planet. It features a turtle with a plastic ring around its neck and is mandatory on certain products in the EU and Northern Ireland. The logo aims to increase transparency and awareness of Single Use Plastics and their long-term damage to the Earth.
The Dead Turtle Logo: How It Affects Cosmetic and Personal Care Industry Read More »
Vitapointe, the cult conditioner for funky hair is no more.
Vitapointe – the secret of a classic brand Read More »
Is the ban on cosmetic animal testing over?
Animal Testing Coming Back To Cosmetics? Read More »
After years of developing products for other people, I’ve now come up with my own antiageing skin cream.
I’ve Launched A Product! Welcome to alpha-21 Read More »
What use are patents in personal-care products? Should you try and get one?
Patents in Personal Care Read More »
INKEY List in trouble for lack of evidence for how well their caffeine shampoo works. I didn’t report them honest!
INKEY List Advert For Caffeine Shampoo Pulled Due to Lack of Evidence It Works Read More »
