There have always been people out to separate you from your money and prepared to say almost anything that will work to do so. Since the internet has been widespread there have been many more opportunities for small companies and simply unscrupulous individuals to sell stuff that just doesn’t do what it says. Continue reading
I subscribe to a newsletter from the Advertising Standards Agency which lists all their recent rulings. It is a good way to keep abreast of what claims you can get away with or not. The place all marketing departments want to be is close the border of what is acceptable, but not actually quite over it. So it is good to regularly look at actual examples to keep in mind just how much you can get away with it. Most of these stories are pretty dull for people who don’t make a living out of this kind of thing. But one comes along that generates a bit more interest from time to time. For example, when a big celebrity is involved. Continue reading
The human body is continually breaking itself down and reassembling itself, even bones. This is a good feature because it keeps everything in good condition. It also means that many problems can be reversed. So for example if you give up smoking the damage it has done is gradually repaired. If you give up soon enough you can even get back to the same life expectancy you would have had if you had never smoked. Even the most virulent of toxins – which cigarette smoke is pretty close to being – can usually be removed. But not all damage is reversible, and tooth enamel is one of the things that is not replaced routinely. If it is damaged, it is damaged for good. Continue reading
Multinational companies are soulless entities that exist for no other reason than to benefit their shareholders. You need to take extreme care when you are looking at the adverts they produce which have no other object than to transfer the contents of your pockets into theirs. But from time to time they do some good, even though that is not their intention. A good example is a recent campaign in the UK for Aquafresh toothpaste. Aquafresh is owned by GSK and corporations don’t get much bigger than that. The Federation of Bakers complained that the Aquafresh advert implied that white bread contains sugar. Continue reading
When you really want something to be true it is sometimes easy to let your normal standards of evidence to drop. If you have back pain – and most of us do at some time – it would be really great if there was a simple treatment that could relieve it. Philips BlueTouch Pain Relief Patch is claimed to do just that. It is a device that irradiates the back with a particular wavelength of light that triggers the release of nitric oxide which in turn increases blood flow and reduces inflammation. The price tag is £200 which would be a price well worth paying if it works. I can imagine a lot of people putting their hands in their pockets for something like this.
Swiss apples – something special?
We all see a lot of adverts and most of us do our best to ignore them. Somebody who is trying to sell you something is rarely a source of useful information. But just how far do advertisers go in stretching the truth? I don’t think that big name companies are exactly pure in heart and soul, but they do on the whole keep within the letter if not the spirit of the rules most of the time. But smaller companies are often a bit more adventurous. A good example of just how they work can be inferred from a ruling by the UK’s advertising authority, the ASA, from last year. Continue reading
I have only heard about the Beauty Bible compiled by the redoubtable Jo Fairley recently and I haven’t read it yet. In fact I haven’t actually even seen it for sale anywhere. A quick check on Amazon reveals that like the actual Bible, there are various versions so I am not sure where to start. Anyway anybody who names their book the anything Bible is clearly not lacking in ambition for their work. Continue reading
I know that a lot of people who read Colin’s Beauty Pages are beauty bloggers. So I thought you might like some tips on how to cut through the hype behind beauty products to get through to the reality. Here are three things to bear in mind when looking at the science stuff that sometimes gets used in the promotion of cosmetic and personal care products. Continue reading
Dove have been running a rather stupid advert showing the difference between Dove and ordinary soap. They put some coloured paper in the shape of a woman on bars of soap and left them on the soap bar. Ordinary soap destroys the paper whereas Dove doesn’t. So bloody what! Continue reading