Just about every concept has been tried in cosmetic somewhere by somebody, so I don’t imagine the idea behind new brand The Ordinary is entirely new. But it is new to me and is certainly not one that anyone has tried before on a big scale. Cosmetic products typically have quite high margins when compared to the cost of actually making the product. The reason that cosmetics are not especially profitable compared to other sectors is simply that while they have unusually low manufacturing costs they have unusually high promotional costs. So it balances out. Continue reading
Cosmetics in general are a very personal thing and it is hard to work out why a person would like one product rather than another. It is hard to even work out why you like it yourself. And this is particularly the case with colour cosmetics like foundations. What is it that makes one foundation great and another totally unsuitable for your skin, and why will somebody else come to a completely different opinion? Continue reading
The cost of making cosmetics is relatively low compared to what they sell for. They have what business people call a high margin. This makes the sector very attractive to entrepreneurs who scent an opportunity to make a lot of money. And some indeed do. But the high margins don’t always translate into high profits. Overall the return on investment for the cosmetic sector is respectable, but only a little higher than that for manufacturing as a whole. The reason is simple and you’ve probably guessed it already. You have to put a lot of effort into selling them. They all have to have some kind of unique selling point – or USP. Continue reading
There are plenty of fake tan products out there. Fake tans are easy to formulate and not too expensive to manufacture. The active ingredient, dihydroxyacetone, is very effective. So the big problem facing the manufacturers of fake tans is how to differentiate their product from the competitors. So they need to find ways to speed up the tanning process or to give a superior end result. Continue reading
Being a formulation scientist I appreciate elegant formulations that have been carefully crafted to produce an elegant solution balancing all the competing requirements of elegance, efficacy and economy. But sometimes you just don’t need all that. This product is just a big jar of clay. A pound of the stuff in fact. But does it make up for its lack of sophistication in product development by snazzy marketing? Er, not really. It is called Indian Healing Clay evoking the sounds, smells and mystery of the sub-continent. But the pack is illustrated with what looks like an Aztec or Mayan pyramid. It’s not really considered polite to continue the old mistake of mixing up the indigenous populations of South America with those of somewhere else altogether. So it doesn’t look like this has been carefully thought out by a team of highly paid marketing professionals. I quite like the look, but as Mrs BeautyScientist always makes clear, I have no taste so this is a bad thing.
I am always on the look out for interesting, unusual and preferably entertaining product claims. Which is how I ended up on the website of Balance Me, a skincare company of whom I have to confess I had not heard of before. They have bought out a limited edition of a facial oil. There is no indication on the website why it is a limited edition, nor just how limited it is. They don’t claim that each bottle is numbered, or that it comes with a certificate. So I’ll just have to assume that they have just decided that at some point they are going to stop producing it when some number of units has been reached. Continue reading
What will they think of next? Well what they have just thought of is a lipstick that is green in the pack, but miraculously turns red when you apply it to your lips. The marketing puff compares it to an enchanted from that starts off green but which turns into a handsome prince when you kiss it. Continue reading
What will they think of next? Scholl have been promoting this neat little gadget that can be used to either file your nails, buff your nails or polish your nails. Continue reading
Someone has asked about a serum they like.
I have a very very expensive formulation of a serum here. Would you please be so kind to evaluate it? My questions are especially concerning preservatives.. and also: does skin benefit from so many different ingredients and antioxidants…? I think I think that simple is best. The formulation might be of interest to you, as it seems at the forefront.
Water, tetrahexyldecyl ascorbate, glycerin, punica granatum (pomegranate) extract, squalane, tocopheryl acetate, camellia sinensis (white tea) leaf extract, vernonia (ambiaty) apendiculata leaf extract, morinda citrifolia exrtact, pichia/reservatrol ferment extract, laminaria digitata extract, padina pavonica thallus extract, hydrolyzed algin, palmitoyl oglipeptide, phanthenol, niacinamide, ubiquinone, yeast amino acids, 7-dehydrocholesterol, simmondsia chinensis (jojoba) seed oil, helianthus annuus (sunflower) seed oil, triticum vulgare (wheat) germ extract, helianthus annuus seed extract, equisetum arvense extract, commiphora myrrah extract, retinyl palmitate, allantoin, PEG 10 rapeseed sterel, tribehenin, ceramide 2, C12-15 alkyl benzoate, ammonium acryloyldimethyltaurate/beheneth-25, sucrose laurate, polyacrylate crosspolymer-6, polyquaternium-55, zea mays (corn) oil, ethylhexylglycerin, phenoxyethanol, tricalcium phosphate.
Dr Bronner’s Magic soap is a product with a history and a heritage. It goes back to the days of the hippie movement on the West Coast of the US, and it still has that packaging and image to go with it. We remember the hippies as being idealistic and having their hearts in the right place but maybe not having their heads all that much together.
But time has moved on and Dr Bronners is no longer run by hippies. Far from it in fact.
They are now a big company doing very much corporate things. For example they are very keen on calling the lawyers in to get their own way. Continue reading