Back in 2009 I blogged about one of the first beauty vloggers to really make a big impact in the UK. (Incidentally, the word vlogger hadn’t come into currency back then. I coined beauty tubees which I thought was a good name, but it never caught on.) At that point it looked like it …
Someone just starting out as a cosmetic scientist has asked me if they should start a beauty blog. They have been told that they should be careful. What should they do?
I was a bit slow off the mark with this one. When the Beauty Brains started their podcast I tried to find it on iTunes but couldn’t locate it. So I gave up. I should have persevered because I needed to search not for ‘BeautyBrains’ but ‘TheBeautyBrains’. So when the penny finally dropped I was …
One of the bloggers I follow is Big Fashionista, who was very angry this morning. A clothing company had asked on Twitter for bloggers to work with them. She enquired and found that they were offering bloggers the chance to contribute free copy to the company’s website for which the reward was a link back …
I know that a lot of people who read Colin’s Beauty Pages are beauty bloggers. So I thought you might like some tips on how to cut through the hype behind beauty products to get through to the reality. Here are three things to bear in mind when looking at the science stuff that sometimes …
Three Things Beauty Bloggers Should Know About Science Read More »
Cosmetic Design Europe have done me a favour by doing a report on something I had sort of half noticed. Celebrity endorsements have always been a big deal in cosmetics. This often goes beyond simply including the celebrity in the advert. It is often implied that the celebrity has had a hand in the development …
Mainstream Media Lose Out As Brands Go Direct To Celebrities Read More »
BB creams have taken the beauty world by storm over the last two years. Are the consumers demanding what they want from the industry? Or is this marketing people cunningly foisting a trend on an easily led public? There is certainly a lot of interest in them as this graph from Google Trends shows. …
Who is the most influential person in the beauty world? Well I am working on it, but it isn’t me yet. It is hard to work this kind of thing out. I started considering job roles like the head of L’Oréal or the editor of Vogue. But without resorting to Google I don’t know their …
Michelle Phan – the most influential person in the cosmetic business Read More »
When you are developing new products it is very easy to mess them up. I think more disasters are caused by spoiling good ideas than by trying to get a bad idea to work. Here are a few ways to convert soaring swans into frumpy turkeys.
Beauty Blogger Buzz is the name I have given to this little project I have been working on. I’ve selected 50 beauty blogs and 50 Youtube channels specialising in beauty products, or beauty tubies as I call them. I have been noting every product they mention and compiling a list. I can now reveal the …
