Tag Archives: Beauty Bloggers

Lauren Luke Internet Pioneer Update

Lauren Luke Internet Pioneer Update

Lauren Luke’s YouTube Channel is still there

Back in 2009 I blogged about one of the first beauty vloggers to really make a big impact in the UK.  (Incidentally, the word vlogger hadn’t come into currency back then.   I coined beauty tubees which I thought was a good name, but it never caught on.)  At that point it looked like it was possible that home made videos on YouTube would become the norm and that the highly controlled airbrushed/photoshopped  coverage in the glossy magazines would be eclipsed.  I found Lauren’s down to earth less polished approach much more appealing.  When I last wrote about her the world seemed to be her oyster with a column in the Guardian and her own range of cosmetics coming out. Continue reading

The Beauty Brains Podcast

Beauty Brains Podcast

I was a bit slow off the mark with this one.  When the Beauty Brains started their podcast I tried to find it on iTunes but couldn’t locate it.  So I gave up.  I should have persevered because I needed to search not for ‘BeautyBrains’ but ‘TheBeautyBrains’.  So when the penny finally dropped I was already several months out of date.  As they get an episode out every week, I had quite a backlog to catch up on.  I still haven’t quite got to the current one, but I am not far off now.   Continue reading

How to Wind Up Beauty Bloggers

problem-page

One of the bloggers I follow is Big Fashionista, who was very angry this morning.  A clothing company had asked on Twitter for bloggers to work with them.  She enquired and found that they were offering bloggers the chance to contribute free copy to the company’s website for which the reward was a link back and a tweet.  Asking for something in return for next to nothing is not exactly endearing behaviour.  BF’s anger was however directed at the high handed and arrogant way the request was made. Continue reading

Three Things Beauty Bloggers Should Know About Science

three-things-about-science

I know that a lot of people who read Colin’s Beauty Pages are beauty bloggers. So I thought you might like some tips on how to cut through the hype behind beauty products to get through to the reality.  Here are three things to bear in mind when looking at the science stuff that sometimes gets used in the promotion of cosmetic and personal care products. Continue reading

Mainstream Media Lose Out As Brands Go Direct To Celebrities

mainstream media beauty bloggers

Cosmetic Design Europe have done me a favour by doing a report on something I had sort of half noticed.  Celebrity endorsements have always been a big deal in cosmetics. This often goes beyond simply including the celebrity in the advert.  It is often implied that the celebrity has had a hand in the development of the product.  And this is even true from time to time.  Elizabeth Taylor famously played a big part in the creation of her fragrances. Continue reading

BB Creams

BB creams have taken the beauty world by storm over the last two years.  Are the consumers demanding what they want from the industry? Or is this marketing people cunningly foisting a trend on an easily led public?  There is certainly a lot of interest in them as this graph from Google Trends shows.   Nobody was searching for BB creams until early in 2008.  Since then interest has steadily grown. In 2012 interest really started to pick up and shows no sign of having peaked yet.

BB CreamsBut despite all this excitement, I think that a lot of people still either haven’t heard of them or haven’t quite worked out what they are about.   So what are BB creams?  The BB cream started in Korea, where they have been around for a long time apparently – I am not sure how long.  They are a combination of a foundation with a moisturiser.  If that sounds to you like what we used to call a tinted moisturiser, well that is basically what they are.  There is nothing wrong with that of course.  Tinted moisturisers can, but usually don’t, also contain a sunscreen.  BB creams don’t have to, but usually do contain a sunscreen.  So basically the innovation is making a virtue of being multifunctional.  When I first started seeing BB creams the three functions were just that, foundation, moisturising and sun protection. Continue reading

Michelle Phan – the most influential person in the cosmetic business

michelle-phan

Who is the most influential person in the beauty world? Well I am working on it, but it isn’t me yet. It is hard to work this kind of thing out. I started considering job roles like the head of L’Oréal or the editor of Vogue. But without resorting to Google I don’t know their names off the top of my head. Surely the name of the most influential person in my line of business ought to be on the tip of my tongue?  When I framed it like that it occurred to me that all of us who make a living actually making and selling beauty products are not at all influential. We spend all our working hours trying to produce what the consumer wants.   Continue reading

Beauty Blogger Buzz 11th to the 17th of January

beauty-blogger-buzz-essie-nails

Surprisingly popular – Essie nail polish.

Beauty Blogger Buzz is the name I have given to this little project I have been working on.  I’ve selected 50 beauty blogs and 50 Youtube channels specialising in beauty products, or beauty tubies as I call them.  I have been noting every product they mention and compiling a list.  I can now reveal the most popular brands for the first week I have been doing it. Continue reading