Beauty Blogger Buzz is the name I have given to this little project I have been working on. I’ve selected 50 beauty blogs and 50 Youtube channels specialising in beauty products, or beauty tubies as I call them. I have been noting every product they mention and compiling a list. I can now reveal the most popular brands for the first week I have been doing it.
It has been quite a lot of work and I still have lots of data to work through. But I have got the first week’s worth tabulated now. I found it quite eye opening. It was quite surprising just how many brands there are out there. My panel mentioned no fewer than 154 brands in seven days. That might be a slight exaggeration because I have allowed a few sub-brands separate listing. For example I think MUA is a distinctive enough brand to count even though technically it is a Superdrug own brand. I may have invented a couple of brands too by mishearing or mistaking a product name for a brand name. But I don’t think I am too far out.
So what have I learned? There is no doubt of the favourite brand. MAC got mentioned 28 times, putting it clearly in the lead and getting more mentions than the next two combined. Second place honours were shared by Clarins and Maybelline.
Simple’s fourth place relied rather heavily on one blog post from a fan who chose to review about 6 six products at once.
I was surprised to see NARS do so well. I will confess that I had never heard of Essie before. I hope Essie fans, of whom there seem to be a great many, won’t hate me for that.
I am still trying to see if I can make any sense of the data to highlight individual products. It is a bit tricky – so many products get mentioned that very few of them get more than once. I might have to run it for a longer time.
I have been carrying on collecting the information so I will be doing at least a couple more posts like this. Let me know if you find them interesting. Also, I am bound to have made some obvious errors in the table below. Please let me know if you spot one.
|Bumble and Bumble||6|
|OPI Nail Envy||4|
|Soap and Glory||3|
|Wet n wild||3|
|Monu – Micro Exfoliant||2|
|Percy & Reed||2|
|Dr Darren Mckeown||1|
|Dr.Jart+ Water Fuse||1|
|Isadora Opalescent Nails||1|
|Merumaya Integrative Effective Skincare||1|
|Oribe Dry Texture Spray||1|
|Pall and Joe Cheek Colour||1|
|Red by Kiss||1|
|TIGI Bed Head||1|
You might be interested in my blog post on how to make money from beauty blogging.
Buy my Kindle mini-book on cosmetic ingredients