Looks Like A Drug – Actually A Cosmetic
Just about every concept has been tried in cosmetic somewhere by somebody, so I don’t imagine the idea behind new brand The Ordinary is entirely new. But it is new to me and is certainly not one that anyone has tried before on a big scale. Cosmetic products typically have quite high margins when compared to the cost of actually making the product. The reason that cosmetics are not especially profitable compared to other sectors is simply that while they have unusually low manufacturing costs they have unusually high promotional costs. So it balances out. Continue reading
The main reason people use personal care products is for what they do for them. All but the most humble of products have a story they want to tell about the benefits you will derive from them. A product’s claims are its most important attribute. 