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Liz Earle – She’s not the Messiah she’s just a bit of a naughty marketer

I recently bemoaned the lack of committed entrepreneurs in the cosmetic industry.  I was thinking of people like Steve Jobs of Apple, the kind of person who eats, drinks, lives and breaths their product and who understands every aspect of it from the formulation through to the packaging, the distribution and the marketing, and who stirs things up and creates innovation.  The nearest I could come up with was Anita Roddick, formerly of the Body Shop, who sadly is no longer with us.  One name that did come to mind, but who I quickly dismissed, was Liz Earle.

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