Beauty News

Lush – Here We Go Again…

Lush really are the enfant terrible of the British cosmetic industry.  Their latest attention seeking wheeze is to put on a display in one of their shop windows in London where an actress is supposedly put through the same kinds of things that animals in research labs have to endure.  An attractive young actress as it happens.  Oh and she is wearing a body suit that makes it look like she is wearing no clothes.  Right.  I suppose they wanted to use a balding, slightly overweight middle aged man but none was available.

I suspect that this stunt has more to do with fluffing up a brand that has become increasingly tired over the last few years than any anger over animal testing in cosmetics, which has never been particularly extensive in the UK and is now in any case illegal.  The issue certainly bears no relation to the pantomime display Lush are putting on.

Indeed as a publicity stunt it seems to have been very successful, getting them widespread coverage in the media and on blogs.   But I think they would have done better devoting their energy to improving their products.

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