Ingredient lists have been a feature of cosmetic and personal care products for so long now it is hard to remember that they are fairly recent. When I started in the business in the early eighties they were being talked about but a lot of people didn’t think anything that radical would ever actually happen.
The original impetus to bring them in came from dermatologists. People with severe reactions to particular products tend to end with dermatologists. Dermatologists then carry out a patch test on them and identify what is causing the problem. But in the days when formulations were a closely guarded secret this wasn’t a huge amount of help.
The idea of listing all the chemicals on the pack must have been a reasonably obvious one. And as we all know, their wish was granted. Now if you are sensitive to say sodium sulphosuccinate, you can pick the products that don’t contain it.
Because of this intention behind it, the legislation laid down some guidelines on the format of the ingredient list. In particular, everyone had to use standard names from an officially published dictionary. These names are known in the biz as either INCI names or ICID names.
This all sounds like a good initiative, and so it is. But there have been some unexpected consequences. For a start, a lot of people are confused by chemical names. A study in Sweden for example found that “46% of the patients found it difficult or extremely difficult to read the ingredient labelling of cosmetics”.
Customer confusion isn’t helped by companies who can’t resist the temptation to use the officially mandated ingredient list as yet another opportunity to tell you how great their stuff is. Asterixes and footnotes abound in some product sectors. I suppose one could applaud their enthusiasm, but it wasn’t what the things were put there for.
Another group of people who have taken advantage of ingredient lists are formulation chemists like myself. If you want to come up with a new product you can now draw on the skill and experience of hundreds of your colleagues in other companies. Great stuff. Hard work pays off in the end, but this is particularly satisfying when it is somebody else’s hard work.
Another group of people who have latched onto ingredient lists in a big way are scaremongers who have succeeded in creating a whole industry out of spreading stories about how bad the ingredients in personal care products are for you. That is the way legislation goes sometimes. Unintended consequences are often the most significant ones. I for one never thought that whole databases of misleading information would be created and put up online.
But it does have one consequence I quite like. I can now do blog posts on chemicals that interest me and be pretty confident that one day someone will be curious about a name they have read on a tube or a bottle. If that leads them to this blog, well that is quite nice.
Here are the details about the study on the confused Swedes.