One of the good things about the job I do is that I come across interesting stuff all the time. For example Hinoki Oil, which is the oil obtained from the leaves and roots of Chamaecyparis obtuse, Cupressaceae. The shrub from which it is derived is commonly known as either Hinoki or Hinoki Cyprus and is common in Japan. The wood from it is used to make incense sticks. So it is something that is quite exotic to me, but presumably is commonplace in Japan.
The interesting thing about it is that it is under investigation for its medical properties. A couple of papers show that it has some interesting if unspectacular effects against acne and inflammation. I don’t think that the results are enough to get pharmaceutical companies tremendously excited, but it might be worthwhile for a cosmetic product.
Cosmetics are often sold on strong claims, and in a crowded and busy marketplace this is understandable. But I wonder if there is an angle for a more zen approach. Rather than saying ‘solves your problems overnight’ perhaps they should be saying ‘gradually creates an environment where your problems slowly sort themselves out’. After all that is how a lot of things do get sorted out. So rather than looking for a way to get rid of your spots instantly, change things over time so that you end up spot free. A product that has a mild effect could be part of this.
I don’t think that this approach will ever appeal to marketing departments looking for big wins and quick returns. But it might be a good one for consumers. And an ingredient like hinoki oil that doesn’t do much at first but whose benefits build over time might be just the ticket. And that it comes from a country that has a lot of buddhist influence on its culture seems to fit.
Dermatology. 2014;229(2):102-9. doi: 10.1159/000362491. Epub 2014 Sep 6. Comparison of clinical and histological effects between lactobacillus-fermented Chamaecyparis obtusa and tea tree oil for the treatment of acne: an eight-week double-blind randomized controlled split-face study. Kwon HH1, Yoon JY, Park SY, Min S, Suh DH.
Mol Med Rep. 2016 Apr;13(4):3335-41. doi: 10.3892/mmr.2016.4905. Epub 2016 Feb 18.
Anti-inflammatory effects of essential oils extracted from Chamaecyparis obtusa on murine models of inflammation and RAW 264.7 cells. Park Y, Yoo SA, Kim WU, Cho CS, Woo JM, Yoon CH.