My interest in blogging and my blog varies. Sometimes I wake up and before I have done anything else I check my stats eagerly to see how I am doing. I then spend the rest of the day either elated or dejected, depending on the numbers. More often I don’t give it a second thought and just get on with the rest of my life allowing whatever happens online to take its course.
I have been particularly interested in it lately, and have been probing the stats to learn more about how the whole thing works. It turns out that I really have three blogs going on. The largest segment, about 30% of my visitors, are attracted because I score highly for the search term methylisothiazolinone. These are mainly people who suffer a sensitivity to it and who are looking for information. I do my best to provide it. These people are not especially interested in cosmetics or personal care products. They don’t stick around for long, don’t comment very often and generally don’t interact with the site at all. I have created a newsletter for them to subscribe to, but compared to the number of visits the total number who do so is pretty tiny.
Secondly I have people who are involved in or would like to become involved in the business. I include beauty bloggers in this category. These people make the majority of comments, often post links to my posts elsewhere on the net and very often make contact and even arrange to meet in person from time to time. This has been a great help to my career and indeed has been very enjoyable.
Lastly, there are the people for whom I set the blog up and who I still imagine as my core audience. These are ordinary members of the public who for some reason or another are particularly interested in the cosmetics world and want to find out more. It turns out that these people are nowhere near as numerous as I had fondly supposed. I still regard these folks as the ones I want to appeal to. I have been misled by quite healthy traffic figures into imagining that I was doing quite well. But when you subtract the other categories, they probably only make up about 25% of my visitors.
So the question is, what kind of posts will appeal to these people? If you have any ideas, I’d love to hear them. Add your comment now!