Does This Product Have The Right Chemistry?
I reviewed the Ordinary as a brand back in early 2017 when they were not that well known. I quite liked the idea, but wasn’t sure it would fly. Well that shows how much I know, because since then they have created quite a stir. I think they have also been generating pretty good sales, in so far as you can tell these things. But they have certainly been generating a lot of attention. One reason for this is the, how can I put it, highly personal social media profile of the founder. But I think the much bigger reason is that they have developed a very distinctive offering which isn’t quite like anything else out there. I thought it would be fun to have a look in detail at one of their products. Continue reading
We now live in a world where information is freely available in quantities much greater than we can possibly need. But information is not knowledge. Knowing facts isn’t much use without the knowledge of how to use them. A story I came across made this clear to me. A gentleman had bought a deodorant specifically because it had a big ‘alcohol free’ splash on the pack, and he reacts to alcohol. But in fact he still had very bad reaction to the product. When he looked at the ingredient list he noticed it contained benzyl alcohol. So, he concluded, the product was not alcohol free at all! 
