Being a formulation scientist I appreciate elegant formulations that have been carefully crafted to produce an elegant solution balancing all the competing requirements of elegance, efficacy and economy. But sometimes you just don’t need all that. This product is just a big jar of clay. A pound of the stuff in fact. But does it make up for its lack of sophistication in product development by snazzy marketing? Er, not really. It is called Indian Healing Clay evoking the sounds, smells and mystery of the sub-continent. But the pack is illustrated with what looks like an Aztec or Mayan pyramid. It’s not really considered polite to continue the old mistake of mixing up the indigenous populations of South America with those of somewhere else altogether. So it doesn’t look like this has been carefully thought out by a team of highly paid marketing professionals. I quite like the look, but as Mrs BeautyScientist always makes clear, I have no taste so this is a bad thing.
Clay is an ingredient that marketers hate, formulators love, and users probably don’t think much about. Continue reading