Tag Archives: Beauty magazines

Mainstream Media Lose Out As Brands Go Direct To Celebrities

mainstream media beauty bloggers

Cosmetic Design Europe have done me a favour by doing a report on something I had sort of half noticed.  Celebrity endorsements have always been a big deal in cosmetics. This often goes beyond simply including the celebrity in the advert.  It is often implied that the celebrity has had a hand in the development of the product.  And this is even true from time to time.  Elizabeth Taylor famously played a big part in the creation of her fragrances. Continue reading