Nanoblur has just been launched in the UK with intensive PR activity. It is being promoted on the new finds stand in Boots, who seem to have an exclusive on it at least on the High Street and at least for now. It has been getting some mixed reviews on the blogs.
The concept is that it contains particles that diffuse the light falling on the skin thus reducing the appearance of wrinkles – a bit like snow falling on the pavement obscuring the cracks. It all sounded interesting, so I have had a look and this is my Nanoblur review.
This is hardly a new idea – the Ancient Egyptians had probably worked that one out and it is one of the functions of foundation. The difference with this particular product is that these are nanoparticles and so are incredibly small and therefore incredibly efficient. Thanks to this they can offer unbelievable results.
They aren’t modest in their claims either. In 40 seconds, your skin can look up to 10 years younger. Okay. Well I suppose it could. And in strict mathematical terms, the phrase up to 10 years younger allows for the actual effect to be not looking any younger at all. I also had a bit of a problem with the physics. Making particles smaller usually means they obscure less rather than more. In fact nano particles can be completely invisible. If they are smaller than the wavelength of light, the light waves won’t even touch them.
So plenty of room for skepticism, but science is about experiments and having a tube on my desk I decided to give it a go.
Nanoblur -Before and After
As you can see, there WAS an effect. The Nanoblur did dull down the appearance of the wrinkles. I have seen quite a few products that are supposed to work this way over the years, and this was the strongest effect I have seen. 10 years younger? I don’t think so, but there definitely was a blurring of the wrinkles under my eyes. But there was another effect as well, one I have never seen before. Unfortunately the photos don’t really capture it. But the vein just under my eye became a lot more prominent. This had the effect of making me actually look older rather than younger.
Nanoblur – How it works
It also gave me an idea about how this product is actually working. Have you ever seen that trick where you can use treacle to see through frosted glass windows? It works by matching the refractive index of the glass so that light can penetrate the frosted part without getting disturbed. Its also the explanation for the very annoying way grease from your fingers spoils frosted perfume bottles. I think what the people behind Nanoblur – Indeed Labs – have done is work out a formulation that matches the refractive index of the top layer of the skin. This is quite neat and does have a blurring effect. Frosted glass does look smoother when you smear treacle on it. This might be very handy. But it also seems to make the skin more transparent. This is not so desirable, though it depends a bit on where and why you are using it.
Why Nanoblur Reviews are so mixed
I think this explains the mixed reviews. I have a feeling it is going to be a very individual thing. I can quite imagine it being very beneficial on some people, and positively off putting on others. It is certainly different, which isn’t something you get to say very often in the beauty world. I think it is worth giving it a try, you might find it very good. But be prepared to be disappointed. It may not work that well for you. But if it doesn’t, you can always give it to a friend.
I think Nanoblur could well establish a niche for itself, but the overblown claims are probably not going to help in the long run. I have a feeling that a lot of tubes will end up in the bin when it doesn’t fulfil the excessive promise. They might have done better to go for a soft launch and let people discover its benefits for themselves.