Being a formulation scientist I appreciate elegant formulations that have been carefully crafted to produce an elegant solution balancing all the competing requirements of elegance, efficacy and economy. But sometimes you just don’t need all that. This product is just a big jar of clay. A pound of the stuff in fact. But does it make up for its lack of sophistication in product development by snazzy marketing? Er, not really. It is called Indian Healing Clay evoking the sounds, smells and mystery of the sub-continent. But the pack is illustrated with what looks like an Aztec or Mayan pyramid. It’s not really considered polite to continue the old mistake of mixing up the indigenous populations of South America with those of somewhere else altogether. So it doesn’t look like this has been carefully thought out by a team of highly paid marketing professionals. I quite like the look, but as Mrs BeautyScientist always makes clear, I have no taste so this is a bad thing.
I am always on the look out for interesting, unusual and preferably entertaining product claims. Which is how I ended up on the website of Balance Me, a skincare company of whom I have to confess I had not heard of before. They have bought out a limited edition of a facial oil. There is no indication on the website why it is a limited edition, nor just how limited it is. They don’t claim that each bottle is numbered, or that it comes with a certificate. So I’ll just have to assume that they have just decided that at some point they are going to stop producing it when some number of units has been reached. Continue reading
What will they think of next? Well what they have just thought of is a lipstick that is green in the pack, but miraculously turns red when you apply it to your lips. The marketing puff compares it to an enchanted from that starts off green but which turns into a handsome prince when you kiss it. Continue reading
What will they think of next? Scholl have been promoting this neat little gadget that can be used to either file your nails, buff your nails or polish your nails. Continue reading
Someone has asked about a serum they like.
I have a very very expensive formulation of a serum here. Would you please be so kind to evaluate it? My questions are especially concerning preservatives.. and also: does skin benefit from so many different ingredients and antioxidants…? I think I think that simple is best. The formulation might be of interest to you, as it seems at the forefront.
Water, tetrahexyldecyl ascorbate, glycerin, punica granatum (pomegranate) extract, squalane, tocopheryl acetate, camellia sinensis (white tea) leaf extract, vernonia (ambiaty) apendiculata leaf extract, morinda citrifolia exrtact, pichia/reservatrol ferment extract, laminaria digitata extract, padina pavonica thallus extract, hydrolyzed algin, palmitoyl oglipeptide, phanthenol, niacinamide, ubiquinone, yeast amino acids, 7-dehydrocholesterol, simmondsia chinensis (jojoba) seed oil, helianthus annuus (sunflower) seed oil, triticum vulgare (wheat) germ extract, helianthus annuus seed extract, equisetum arvense extract, commiphora myrrah extract, retinyl palmitate, allantoin, PEG 10 rapeseed sterel, tribehenin, ceramide 2, C12-15 alkyl benzoate, ammonium acryloyldimethyltaurate/beheneth-25, sucrose laurate, polyacrylate crosspolymer-6, polyquaternium-55, zea mays (corn) oil, ethylhexylglycerin, phenoxyethanol, tricalcium phosphate.
Dr Bronner’s Magic soap is a product with a history and a heritage. It goes back to the days of the hippie movement on the West Coast of the US, and it still has that packaging and image to go with it. We remember the hippies as being idealistic and having their hearts in the right place but maybe not having their heads all that much together.
But time has moved on and Dr Bronners is no longer run by hippies. Far from it in fact.
They are now a big company doing very much corporate things. For example they are very keen on calling the lawyers in to get their own way. Continue reading
Sarah on my Facebook asked me if I had come across Skinetica. As it happened I had because I had been sent a sample of it when it came out, though I hadn’t taken a lot of notice of it. I get sent a fair bit of stuff and unless it grabs my attention I tend to ignore it. But as someone was asking, I had a quick look at it. Continue reading
I was interested to see that Body Shop have a new optical primer out. This is a fairly new category of product that was really pioneered by Nanoblur. I have explained in a previous post how products like this one and Nanoblur work – basically by manipulating the refractive index of the upper layers of the skin to modify the way they reflect light making the wrinkles much harder to see. Continue reading
Plantur 39 Phyto-Caffeine Shampoo is being heavily advertised on UK television at the moment. The advert is well made but it made my eyebrow raise a little when I first saw it. Surely they weren’t claiming that their product could promote hair growth? It didn’t take long for the advert to come around again. This time I paid attention, and on second viewing I realised that they didn’t actually make that claim at all. Continue reading
Okay, you’ve got really dry skin. What is a good choice of skin cream? One approach is to look for actives that have a good effect and then find a product that has a lot of that ingredient. This sounds good in theory but it isn’t always easy to work out which of the many active ingredients the adverts are shouting about actually work. And it is almost impossible to work out how much of those ingredients are in any given product. But it’s not impossible. Let’s have a look at Eucerin Extra Dry Skin Intensive 10% w/ w Urea Treatment Lotion. Continue reading