Beauty News Cosmetic Business NPD

Beauty Brands Founded By People

Brands can be created by companies or by individuals. Although I spend most of my time developing new products, I spend a reasonable amount doing cosmetic safety assessments for brands. Doing them for companies is more profitable, but individuals are more interesting. There’s something rather special about talking to a beauty brand founder.

How many beauty brands can you think of where you know the name of the person who founded it?

I’ll get three obvious ones out of the way: Body Shop (Anita Rodrick), Mary Kay, Estée Lauder. I originally posted this question on LisaLise’s Pure Natural forum on Facebook – but I thought I’d share it on here for people who don’t like Facebook’s rather busy interface or who don’t want to help them undermining democracy.

I’m going to compile two lists – one for products with mainstream distribution and one for indy brands. Any suggestions welcome. If your brand is listed and you’d like a link just drop me line.

Mainstream Beauty Brands

Beauty Brand Founders don’t come
more recognisable than Anita Roddick
  • Body Shop – Anitia Roddick
  • Estée Lauder
  • Mary Kay
  • Balmonds – Natalie Balmond
  • Jo Malone
  • Pixi Beauty – Petra Strand
  • May Lindstrom
  • Kate Somerville
  • Pai – Sarah Brown
  • Montagne Jeunesse – Greg Butcher
  • King of Shaves – Will King
  • Burt’s Bees – Burt Shavitz
  • Bobby Brown
  • Evan Healy
  • Carol’s Daughter – Lisa Price
  • Lush – Mark Constantine
  • Jo Loves – Mark Constantine

Indy Beauty Brands

  • Artful Teasing
  • Dirty Beauty
  • Botanical Formulations
  • Two Sheep Soapery
  • Seed and Glow Skincare
  • Caldero Argania
  • ID (Irena Druzenko)
  • Kystcare
  • The Naughty Alchemist
  • Flower and Spice
  • Caley Beth Beauty
  • Pure Savvy
  • The Boondocks
  • Cinealta Skincare
  • Rooftop Botanicals
  • Just Botanicals




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