They are after your money. Don’t worry, I am on the case.
Dove have been running a rather stupid advert showing the difference between Dove and ordinary soap. They put some coloured paper in the shape of a woman on bars of soap and left them on the soap bar. Ordinary soap destroys the paper whereas Dove doesn’t. So bloody what!
Anushka Sharma is a leading Bollywood actress who has just done a deal with Nivea. Although Bollywood films are getting very popular around the world I think it is her followers in India that appeals to Nivea and to whom they are hoping she will help to promote their product.
Armpit Pigmentation – Do You Worry About It? Read More »
You don’t see so many adverts that flagrantly play on your insecurities nowadays. This is just as well. There is only so much vomit available to respond to them. But that doesn’t mean that the same basic technique isn’t still at play.
Insecurities – should you let the cosmetic industry play on them? Read More »
“This morning the L’Oreal Ambassador, Mr Hugh Laurie, handed Gillette a final note stating that, unless we hear from them by 11 o’clock that they were prepared at once to withdraw their Gillette Series Senstive Skin Gel from the top shelf at the supermarket, a state of war would exist between us. I have to
Gosh! Hugh Laurie is the new L’Oreal Men Brand Ambassador Read More »
The short answer is no. You knew that already didn’t you. But thanks to a lawsuit between Estee Lauder and Swedish model Caroline Louise Forsling we now have proof.
Can You Trust Before and After Photos in Cosmetic Adverts? Read More »
Are the slim models in the magazines and on the television distorting your view of yourself and making you fat?
Are Magazines Making You Fat? Read More »
If you want to advertise a product on television most countries have some kind of regulations in place about what you can and can’t say. Specific claims usually need some kind of justification. And rightly so – you shouldn’t be able to lie about what your stuff can do. But there is a lot you
The Art of the Puff Read More »
Lynx run a series of tongue in cheek adverts promoting their product’s ability to improve your attractiveness to women. Some of them are very amusing. I always have a twinge of concern with these kinds of things though. Some people are very sensitive about their lack of appeal to the opposite sex, and I do
Is the Lynx Effect real? Read More »
