All cosmetic products that contain large amounts of water need to be preserved from micro-organisms. If they aren’t preserved the go mouldy. For years the most widely used preservatives have been the esters of para-amino benzoic acid. These are known collectively as parabens. The most useful is methylparaben. This [...]
Another thought provoking video from Unilever to promote their Dove brand.
http://creativity-online.com/work/view?seed=6ba794bc
This one uses the classic advertising approach of playing to our insecurities, but there is a twist. The video opens with a young girl’s face and then proceeds to bombard the viewer with advertising images designed to show how the beauty industry’s activities are designed [...]
A recent paper from Denmark (where else?) suggests that everyone with blue eyes is descended from a single ancestor. I personally have blue eyes and find this particularly interesting. I think it is fair to say that blue eyes are considered more attractive than brown ones- though this isn’t a major driver of attraction. Usually [...]
http://video.google.com/videoplay?docid=-6915842737034217262
I don’t generally approve of big corporates’ beauty products and their promotional methods, and corporates don’t get much bigger than Unilever who are behind Dove, but I really enjoyed this video. I think we all know at some level that the glamorous images we see on screen are not true but this video really [...]