What is Bio-Oil?
The cosmetics and personal care industry is a huge behemoth which takes in and spends billions and billions every year. A lot of its activity is focused on sales and marketing with the ultimate objective of getting money out of your pocket and into theirs. Sometimes this involves providing you with a good product that meets a genuine need or gives you a real benefit – but profit is the motive.
But sometimes a product becomes successful for no other reason than that people like it, tell their friends about it and create a word of mouth reputation. One example of this is the product Bio-Oil made by a relatively small Swiss company. The company makes a range of claims for their product, but the one that seems to have struck a chord is that it works for stretch marks.