Tag Archives: SCS

Does Science or Emotion Drive The Cosmetic Industry?

science or emotion in cosmetic industry

The full title of the last talk in the Society of Cosmetic Scientists London lecture series for this year was ‘What drives trends in cosmetic claims: consumer dreams or scientific reality?’   The debate was between Stirling Murray – a marketing guru from The Red Tree consultancy and Steve Barton who trades as Skin Thinking.   The audience were mainly scientists and so were probably rooting for Steve, who set out to demonstrate that science is the key factor behind cosmetic developments. Continue reading