npd

I was listening to a talk about marketing the other day and the speaker referred to the old fairy story of the elves and the shoemaker.  The shoemaker was down on his luck and down to his last pieces of leather. It was desperate times – even if he could make a pair of shoes from them the …

The Elves and the Shoemaker Read More »

I was invited to give a talk about the NPD process at the Making Cosmetics show in Birmingham, and I thought it would be something that might be of interest to a bigger audience. It would be great to help get the next Anita Roddick or Liz Earle get started.