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The Elves and the Shoemaker

shoemaker and the elvesI was listening to a talk about marketing the other day and the speaker referred to the old fairy story of the elves and the shoemaker.  The shoemaker was down on his luck and down to his last pieces of leather. It was desperate times – even if he could make a pair of shoes from them the price he could get wouldn’t cover his living costs and still leave enough over to buy more leather to keep going.

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