Nivea Creme History
There aren’t many cosmetic products more iconic than Nivea Creme.
It is probably one of the oldest formulations on the market at the moment. It was first launched before the first world war in Germany by the company that was later to become Beiersdorf. The name is the latin for snow white. It was the first water in oil emulsion to be marketed. Water in oil emulsions are very effective barrier creams and are a great treatment for dry skin. With modern materials formulators can produce water in oil emulsions relatively easily, but back when Nivea was first developed the only option was to use lanolin. Nivea uses a particular lanolin derivative and this is still used today.