Does This Product Have The Right Chemistry?

I reviewed the Ordinary as a brand back in early 2017 when they were not that well known.  I quite liked the idea, but wasn’t sure it would fly.  Well that shows how much I know, because since then they have created quite a stir.  I think they have also been generating pretty good sales, in so far as you can tell these things. But they have certainly been generating a lot of attention.  One reason for this is the, how can I put it, highly personal social media profile of the founder.  But I think the much bigger reason is that they have developed a very distinctive offering which isn’t quite like anything else out there.  I thought it would be fun to have a look in detail at one of their products. Continue reading →