I reviewed the famous Boots No 7 Serum back in 2007 when it was in the news last time. It is getting widespread media coverage again now that positive results of a proper a trial published in the British Journal of Dermatology – a highly respectable scientific journal. You can read the full publication here. (Thanks to my Twitterchum BordadoIngles for the link).
The paper is extremely well written with a very good introduction that summarises the current state of knowledge of anti-ageing ingredients used in skin creams. pointing out that the only really well substantiated one is retinol. Reading the paper was also the first time I have read that the name of the product has been changed to No 7 Protect and Perfect Intense Beauty Serum. It looks like the marketing wonks have been busy as well.