Beauty Tips

Love Your Products

love-your-product

Most of you won’t know this, but I am a long time development chemist who has become a consultant to pharmaceutical and cosmetic industries about a year ago.  I know most of you don’t know this because I obsessively monitor my traffic to see how I am doing.  While I am at it I generally take a look at all sorts of statistical information that Google serves up, including the fact that the bulk of my readers get here through searches and haven’t visited before.

But I have decided I am going to stop checking my stats daily – even the really addictive one that tells you who is on the site right now.  My reason for this is that I have realised that readership is a pretty rubbish measure of success for this blog.  I am not trying to compete with the Daily Mail’s website, and wouldn’t succeed if I did.  And more to the point, if I replicated the Daily Mail’s success by replicating its methods I might have a lot more money in my pocket but I would feel really bad about myself.   And what is the point of that?

So from now on the only thing I am going to concern myself with on this blog is whether or not I am happy with the content.   If just one person reads a blog post that will be good enough.

I have picked up this new approach from my experiences running my own business as a consultant as opposed to being an employee of someone else’s business.  One of the benefits is that I get to interact closely with a much wider range of different businesses than I have done before, and to do it on a more commercial basis.  Basically I have to make sure I am making a profit or I don’t eat.  And this applies equally to my customers, all of whom have to keep the till ringing if they want to stay around.

When I first started this seemed like a scary state of affairs and I expected that I would have to become a lot more hard nosed about things.  I’d have to be sure to take on jobs that were profitable and concentrate on working for bigger more profitable companies.  Well I tried that.  I found it made me miserable – which I sort of expected.  It also made me poor.   When I lightened up a bit, I started acting myself a bit more.  That worked much better.

What I have found in fact is that businesses worth working for are the ones that aren’t so concerned about their profits as about their products.  Cosmetics can be a very profitable line of business indeed.  A lot of products can be made very cheaply and with clever marketing can be sold at quite high prices.  So it does attract a lot of people for whom the profit motive is the main one.

But there are also a lot of people who just love making these kinds of things.  You might have supposed, as I did, that these people would be making less money.  Well that simply doesn’t seem to be be the case.   So just as I have decided that I am going to concentrate on writing blog posts that I think are worth reading, I advise anyone thinking of going into the cosmetic business to concentrate on loving what they make not on working out how much you are going to make.  You will be a lot happier, and so will your customers.




 

Photo credit: Stitcher Scribbler via photopin cc

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