INKEY List Advert For Caffeine Shampoo Pulled Due to Lack of Evidence It Works
INKEY List in trouble for lack of evidence for how well their caffeine shampoo works. I didn’t report them honest!
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INKEY List in trouble for lack of evidence for how well their caffeine shampoo works. I didn’t report them honest!
Are male grooming products here to stay? Yes. Are men buying them? Probably not as much as you think.
A quick review of baldness – how it is perceived and what you can do about it.
This was a question posed to me by a journalist on the Daily Telegraph. The answer is of course no, but I’ll get onto that later. First this is quite an interesting example of how stories like this originate. Here is the full text of the e-mail I was sent.
So, what was wrong with the old safety razor? We all join the party at different times, and I happened to start shaving just when dual blade razors came out. The adverts showed a convincing graphic whereby the first blade removed the bulk of the hair, and then the second came along and nipped the …
I was sent some samples of a new shaving range to try. It is called Bluebeard’s Revenge and apart from when they contacted me I haven’t heard anything about this brand nor seen it on any shelves anywhere. There were three items – a shaving brush, a shaving cream and an after shave balm.
I moved house a few weeks ago. Moving is a good opportunity to change habits and I have thought for a while I ought to improve my personal grooming skills. So I dumped all my products and personal care technology and I am now looking at replacing them all with new and better ones. So …
One of the things you have to bear in mind when you are developing men’s products is that a lot of them are bought by women for men. Or for themselves. There is probably a marketing term for it. Cross gender sales drift or something. It reflects the fact that women are just a lot …
There is an old philosophical conundrum. If a man says something, and there is no woman around to hear it, is he still wrong?
Having reviewed the Azor and really liked it, I had a look to see what other reviewers thought of it. To my surprise it had a fairly middling rating on Amazon.