Does Science or Emotion Drive The Cosmetic Industry?
The full title of the last talk in the Society of Cosmetic Scientists London lecture series for this year was ‘What drives trends in cosmetic claims: consumer dreams or scientific reality?’ The debate was between Stirling Murray – a marketing guru from The Red Tree consultancy and Steve Barton who trades as Skin Thinking. […]
Does Science or Emotion Drive The Cosmetic Industry? Read More »
