Recent archeological research has turned up evidence that Neanderthals ground up shells to adorn their bodies. http://www.guardian.co.uk/science/2010/jan/11/caveman-neanderthal-makeup-spain
The kind of man that a woman finds attractive varies over her monthly cycle. During ovulation more masculine looking men are rated more highly. Also men with more dissimilar immune systems are more appealing. During the less fertile stages, less masculine and more similar men immunologically are the preference.