How do you establish your brand’s values in a busy marketplace? One way is to get accredited to an ethical standard that will give you …
2021
Charlotte Tilbury Get Their Collar Felt
It isn’t easy to keep track of your influencers if you are a big brand like Charlotte Tilbury
Can You Use Testimonials As Evidence of Efficacy?
Can you use a testimonial to justify a skin hydration claim for a collagen health supplement?
The self tan shake up
Self tan products are changing and consumers are going to notice.
You should too.
Is Mouthwash Leave On Or Rinse Off?
The EU cosmetic regulations make clear that mouthwashes are one of the categories of cosmetic product. They are explicitly listed as an example, and obviously …
Penetrometry- An Underrated Technique
Penetrometry isn’t widely used or even known about by cosmetic formulators. But it has its uses.
Ambergris
Ambergris is highly sought after and very rare and expensive. But what is it?
How To Handle A Scare Story
How to prepare for when your makeup product falls foul of scaremongers.
Salicylic Acid – CMR2 status doesn’t affect its usefulness
Salicylic acid has been used in cosmetics and dermatology for many years, more or less as soon as it was available in the 1840s. In …