P&G have had to defend a claim that they have made that the Oral B GoPro toothbrush is the one that is most recommended by dentists.
They won this one comfortably. Being P&G they had little difficulty in pulling together data to show the extent of their market dominance. But even if they hadn’t, this kind of claim is frequently made, rarely challenged and usually tolerated. The regulators recognise that we are all intelligent enough to tell the difference between a specific functional claim and the kind of general puffery that has always gone on. The example that always sticks in my mind is that Danish beer that claims to be the best in the world – adding a self deprecating ‘probably’ afterwards.
We don’t realistically expect that they have diligently done a comparison of their beer with every other beer available on the planet. Likewise – I think it is reasonable to expect that the biggest player in the dental market gets more referrals from dentists. It would be a bit weird if they didn’t.
The sad thing is that these kinds of claims, meaningless as they really are, do seem to work. I found myself drinking some of that famously immodest Danish beer the other day when it was hot and I was thirsty. And while there was nothing wrong with it, I don’t think for a minute it was world beating. But I probably chose it because of its advertising.
Here’s a blog post for the kind of person who knows all sorts of surprising and interesting facts. These are the kinds of people who can be the source of both entertainment and education, but who for some reason rarely find it easy to get others to talk to them at parties. It’s a mystery. (Incidentally, I am above average at coming up with factoids. And yet I have a below average number of friends.) Continue reading “Itchy Vaginas – A Sensitive Subject”
Monoi Oil has a great story to go with it. It’s the traditional Tahitian skincare product made by infusing coconut oil with gardenia petals. As such it is really good natural product with a genuine heritage and some real benefits. It does present a couple of challenges though. Continue reading “Monoi Oil”
I am writing a book on advanced formulation techniques. It is a long way from being completed, but a question about order of addition for emulsions came up on a Facebook forum and as there was a section that answered the question, I thought I would use an extract from it as a blog post. If you are interested in the book itself, you might have a long wait but you’ll hear about it first if you sign up for my newsletter.Continue reading “Making An Emulsion Without High Shear Mixing”
Well Brexit is still in the news and looks like it will stay there for some years to come. Whatever we might think of it we will now have to cope with it. What does it mean for those of us who work in the cosmetic industry? The cosmetic industry is a particularly international one and for those of us based in the UK there are some potential risks ahead, and given the size of the UK market there will be plenty of companies around the globe that supply into it who will be looking on with interest and maybe a little worried about the ways any upcoming changes might affect business. Continue reading “Brexit and Cosmetics”