How To Handle A Scare Story

How to prepare for when your makeup product falls foul of scaremongers.

This week there has been a scare story about PFAs in makeup. (PFA is a recent acronym for perfluorocarbons.) Its origin is persistent mischief mongers the EWG who keep up a continual stream of misinformation about all manner of consumer products including cosmetics, most of which are easily linked to their fund raising activities. In this case the story was that there are dangerous components in colour cosmetics and many cosmetic companies don’t even know they are there. The monetisation comes from the EWG’s accreditation standard – where companies pay them for approval.

Continue reading “How To Handle A Scare Story”